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![[HERO] Fractional GTM Leadership: Why VC-Backed Startups Are Replacing Full-Time VPs with Operators](https://cdn.marblism.com/gXguwX4E13H.webp)
![[HERO] Fractional GTM Leadership: Why VC-Backed Startups Are Replacing Full-Time VPs with Operators](https://cdn.marblism.com/gXguwX4E13H.webp)
Fractional GTM Leadership: Why VC-Backed Startups Are Replacing Full-Time VPs with Operators
By Lexi Chang The traditional executive search is a slow-motion car crash for your runway. You raise a Series A or B. Your board tells you it’s time to "professionalize." You spend $30,000 on a headhunter. You spend four months interviewing "big brand" VPs who haven't built a pipeline from scratch in a decade. By the time they start, you’ve burned six months of capital. By the time they "onboard," you’ve burned nine. If they fail? You’re back at square one with eighteen month

Lexi Chang
Jun 115 min read


The Proven High-Performing Teams Framework: How to Build Your Dream GTM Squad
Why does your GTM team look like a "Dream Team" on paper but perform like a disaster in the boardroom? You hired the VP from a Tier-1 SaaS giant. You brought in the top-billing AE from your biggest competitor. You spent six figures on a branding agency. And yet, your pipeline is dry. Your churn is spiking. Your burn rate is terrifying. Here is the cold, hard truth: Individual talent does not scale. Systems do. Most founders and leaders at VC/PE-backed startups fall into the "

Lexi Chang
Mar 245 min read
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