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![[HERO] Fractional GTM Leadership: Why VC-Backed Startups Are Replacing Full-Time VPs with Operators](https://cdn.marblism.com/gXguwX4E13H.webp)
![[HERO] Fractional GTM Leadership: Why VC-Backed Startups Are Replacing Full-Time VPs with Operators](https://cdn.marblism.com/gXguwX4E13H.webp)
Fractional GTM Leadership: Why VC-Backed Startups Are Replacing Full-Time VPs with Operators
By Lexi Chang The traditional executive search is a slow-motion car crash for your runway. You raise a Series A or B. Your board tells you it’s time to "professionalize." You spend $30,000 on a headhunter. You spend four months interviewing "big brand" VPs who haven't built a pipeline from scratch in a decade. By the time they start, you’ve burned six months of capital. By the time they "onboard," you’ve burned nine. If they fail? You’re back at square one with eighteen month

Lexi Chang
Jun 115 min read
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